A re-design of the existing Impact Storefront Designs Logo. They wanted to maintain the look and feel of the logo but the letterforms needed some improvements. By addressing each element of the logo individually, but constantly assessing them as a whole, I was able to bring significant adjustments into each section while maintaining the same overall structure.
I decided to tackle their identity mark as well. As a combination of ISD, the forms needed some massaging to allow each letter to have its space, while maintaining the same visual feel.